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Professional Photography: Top Tool to Sell Your Home

By Emma Grant

In Real Estate, good photography – the right pictures – are worth more than a thousand words – they can be worth thousands of dollars.

According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of real-estate websites.

Photography is at the centre of all your marketing. Photography is an essential tool for the marketing of your home. It is the first things buyers see when shopping online or in print. You want people to say, “Wow, what a house”, and be motivated enough to take action.

Listings of homes with photos taken by professionals have about 61% more views than listings without—and that’s across all price tiers, according to research from Redfin, a real estate brokerage firm.

When people are searching for homes, they search by price range and location etc. But then once they have the short list, the visual element becomes a larger and more important part of the decision. Photos are the first impression, and can generate interest and excitement, which leads to good offers.

Pre-Photo shoot Checklist

Kitchen and Dining

• Clear all benches of clutter
• Remove and hide all appliances
• Remove all fridge magnets and photos
• Hide loose electrical leads
• Hide tea towels
• Set table with good cutlery and plates
• Add table centrepiece

Living and Family Rooms

• Hide TV remotes & turn tv’s off
• Remove magazines and newspapers
• Hide loose home theatre cables
• Clear clutter from shelves and coffee tables
• Arrange furniture to make room look larger

Bathrooms and Ensuites

• Remove any clothes and clutter from floors
• Hide personal items
• Make all beds and straighten pillows
• Remove items from bedside tables
• Check globes in bedside lamps

Outside

• Move vehicles from driveway and front
• Mow and edge grass
• Trim trees and bushes
• Sweep cuttings and leaves from pathways
• Put away kids toys, bikes etc.
• Make sure outside light works

Final Preparations

• Turn on lights and lamps
• Open curtains
• Close toilet lids
• Lock pets in garage
• Park cars in garage or off-site
• Hide rubbish bins inside and outside
• Take family out while photos are taken

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